Our founders have built some of the most successful tech companies of the last decade like Vena Solutions, Fluence Technologies and Pragmatic. Leading to 6 successful exits and $6 billion in Enterprise value.
Josh Mal
Co-Founder & CEO
CEO & Founder,
Humengine
Head of Growth,
Ada
Co-Founder,
Fluence (Acquired)
Employee #1,
Vena (Centaur)
James Baskin
Co-Founder
Founder & CEO,
ZeroStone
CEO & Founder,
Pragmatic (Acquired)
CRO & Founder,
OneConnect (Acquired)
COO & Founder,
Enunciate (Acquired)
Adam Wells
Chief Operating Officer
Chief Operating Officer,
Humengine
Sales & GTM,
Fluence (Acquired)
Sales Leadership,
Blue J Legal (Series D)
Customer Success,
Canopy Labs
Ricardo Baltazar, PhD
Chief Product Officer
Chief Intelligence Officer,
ZeroStone
AVP, Emerging Technology,
Canadian Tire
Senior Product Manager,
Think Research
Neuroscientist,
University of Michigan
Vicki Formosa
Chief Marketing Officer
Chief Marketing Officer,
Humengine
Marketing Leadership,
Fluence
Marketing Leader,
Influitive
Doug Keefe
Chief Technology Officer
Senior Director,
Veterans Affairs Canada
Chief Executive Officer,
Startup Zone PEI
Developer,
Island Fusion
Harry Bauer
Chief Sales Officer
Partner, Strategic Growth,
Humengine
BD Leadership,
Evotix
BD Leadership,
Virtual Clarity
Our Steering Committee
Waatr understands that greatness is achieved in the agency of others, and that together we can reshape the future of go-to-market. Our Steering Committee’s mandate is to bring diverse, deeply informed perspectives to help us understand how these changes impact organizations, talent, and their customers. Their guidance ensures we build practical, responsible solutions that help shape the way revenue teams work in an AI-empowered world.
Brice Scheschuk, CPA
Chief Strategy Officer, ZeroStone AI
Brice is a serial entrepreneur, having been co-founder and CFO of WIND Mobile as well as CEO of Globalive Communications. Brice has 30+ years’ experience building and operating companies, preceded by service as a Maritime Surface Officer in the Royal Canadian Naval Reserve.
Manish Sinha
VP – AI Architecture at Georgia Pacific
Manish is a leading thinker and builder of AI solutions, focused on Advanced Analytics, architecture, and delivery at Georgia Pacific. He has 30+ years of experience in building analytics products, advanced analytics, and data engineering.
Steve Richard
Founder, Vorsight
Steve is a sales trainer, coach, and godfather of modern business development with 20+ years experience in B2B sales and marketing. With multiple successful exits, including Vorsight and ExecVision, he focuses on conversation intelligence to help sales teams improve performance, customer experience, and deal outcomes.
Long Dinh
CFO, Ada
Long is the finance leader at Ada, the world’s leading AI-native customer service automation company. He has an established track record of scaling companies from pre-seed to Series C and raising over $250M in capital.
Our Story
Waatr started the way most real GTM breakthroughs do: in the trenches of quarter ends and competitive deals.
At Humengine, we spent years inside revenue teams cleaning up the same recurring mess. CRM activity everywhere, but no shared truth on what actually drives wins. ICP was fuzzy. Deals stalled quietly in the middle of the funnel. Insights were anecdotal, and outreach turned into spray and pray.
Then the AI wave crashed onto the GTM shores. The tide shifted to more noise, more automation, more generic messaging, more “signals” – with still no reliable answer to the only questions that matter:
- Who should we focus on right now?
- How do we create pipeline through credibility?
- What should we do next to move revenue?
So we decided to productize the approach that consistently worked.
That’s where ZeroStone comes in.
Humengine brought the GTM Operating System: the evidence, the workflows, the real buyer behavior, and the on-the-ground pattern recognition. ZeroStone brought what it takes to turn decades of scar tissue and learnings into a production-grade AI product: an operator-led team that pairs deep business context with secure data foundations and advanced AI execution, built to drive outcomes in your real world.
Together, we built Waatr as a learning system powered by your first-party data:
- Adaptive ICP based on your best customers, not assumptions
- Next Best Actions that prevent mid-funnel drop-off and protect momentum
- Go-to-Network plays that prioritize warm paths before you ever go cold
- A Noise Index that helps you break through with a unique and authentic message
- Waatr quells the AI storm, turning the downpour into focus, and focus into revenue.
Ready to see your Goldilocks customers?
No AI theater.
No black-box lock-in.
Just measurable lift.
