Agentic and human intelligence, working together to deliver your ideal customer journey.
Your next 100 enterprise customers are already in your four walls
Your best buyers left a breadcrumb trail: who they were, what they cared about, how they navigated internally and the exact moments that moved them.
These kinds of clues aren’t easy to find on your own — because it’s buried in disparate and fragmented data that was incomprehensible until now.
Replay
Your most valuable customers have already shown you the path
They reveal the key stakeholders, the critical moments, and the compelling messaging that pulled them in and guided them through the enterprise buying cycle.
These are the only signals that matter.
Your future wins are hiding in your past wins — go mine them
95% of AI pilots in GTM fail to realize ROI. Waatr helps you rise above the sea of sameness with a GTM engine that adapts to how your customers actually buy — not how a playbook says they should.
Replay
Enterprise GTM is broken.
Signals are everywhere, but real lift is rare. Growth teams are stuck chasing noise, not buyers. ICPs are static, playbooks are stale, and cycle times stretch while CAC:LTV cracks.
We fix the buying, not just the selling — helping you meet customers where they are and prove outcomes finance will trust.
Stop guessing.
Start learning from what always wins.
Everyone is scaling go-to-market with the same “AI slop” — same signals, same plays, same intent.
Waatr deliver an always-on, recursive learning system that translates the success of your best-fit customers into a fluid and repeatable help-them-buy motion.
When artificial and emotional intelligence work together, revenue moves.
No more gut-feel ICP debates. No more guessing your next play. Just clarity, alignment, and repeatable growth.
The journey wasn’t straight. Failures and mistakes taught us more than wins. After 20 years in GTM and AI, we’ve built waatr AI to help others grow smarter, faster.
Josh Mal
Chief Executive Officer
Stop debating your ICP,
start executing with confidence
Attract more of your best customers
Focus on the people and companies that actually drive revenue.
Accelerate pipeline
Know the next best action to move buyers forward and prevent stalls.
Achieve measurable lift
Higher win rates. Shorter cycles. Better CAC payback. Proof, not promises.
What “good” looks like.
Start by listening to how buyers already buy
Modern GTM doesn’t listen.
Waatr does.
We build a living model of your customer journey
We unify your scattered product, marketing, sales, and success data to identify your real ICP and the plays that actually worked — not the guesses.
Every opportunity gets mapped to your success model
We score, diagnose, and prioritize pipeline based on what has already succeeded.
Then we pressure-test everything
Our AI simulates channels, sequences, and messaging across evolving buyer behaviors — preventing you from burning good prospects with bad campaigns.
Finally, we deliver the experiences buyers want
Tailored messaging. Fresh, relevant campaigns. Plays that show you understand their specific problems — and how to solve them.
Ready to see your Goldilocks customers?
No AI theater. No black-box lock-in.
Just measurable lift.
