Questions you’re probably already asking

We completely understand the concerns around data security and it is a top priority for Waatr to keep your data safe. We have a strict data isolation process so that your data is fully siloed. We do not blend your data with other customers’ datasets to train shared AI models. Your specific deal details and customer records are never shared with or accessible to other clients. And, all data is encrypted both in transit and at rest.

We use your data to generate insights for your specific workspace. We also utilize data to develop, test, and refine our general algorithms and scoring methodologies. This allows us to improve the platform’s core logic and accuracy for all users while maintaining strict confidentiality and isolation of your specific records.

Finally, internal access to your data is strictly governed by Role-Based Access Control (RBAC). Access is limited to necessary personnel via specific, auditable roles, ensuring the principle of least privilege is enforced.

We don’t compete 🙂 We’re a dynamic duo. ChatGPT and Gemini are the most powerful personal productivity tools since Excel. The AI side of Waatr adapts and learns how each individual customer thinks. Many companies are reporting up to a 30% increase in employee productivity for those who truly adopt ChatGPT for business. However, 30% more productivity in a broken process/ foundation doesn’t necessarily lead to a better EBITDA. By implementing Waatr, you’ll fill in the foundation layer in ChatGPT for business on top of a system that doesn’t fall victim to human bias. Meanwhile, your reps can still leverage the tools they love and rely on.

We’re not here to go against the bright stars on your tech team. We work alongside your team, not just an AI platform, but a management consultancy with the brightest minds in AI and GTM that will help you create an AI platform that is truly based on the nooks and crannies of your business. Many AI systems simply ask you to enter your website, value prop, problem statements, features, and website, while they cover the rest. This leads to the AI slop shop. Everyone sounds the damn same. You may get a small lift by touching 5000 accounts in a week, but you’ll burn your ICP faster than Bob Marley sparked a spliff. 

Waatr is designed from the well up to empower your team to be the stewards of some of the most critical pieces of the GTM puzzle. Humans’ innate desire to connect to one another will always be a basis by which people/organizations transact (at least I hope so). Your team is your collective superpower, while our enablement sessions are custom to the new workflows, tailored to your business to ensure that we’re always the master and not the slave. We’re all in on the future of StarTreck, not Skynet.

Our mission is for our customers to get value from Waatr immediately by providing a blend of technical onboarding and consulting services to help your team get account and deal prioritization figured out in the first few weeks. We start by focusing on how we can get revenue in the door from your existing pipeline and help coach your team on how to execute the next best actions to get deals closed. From there, we work with your team to build quality pipeline with go-to-network motions and unique plays and contrarian messages that help you stand out in a sea of noise.  

The implementation and onboarding process with Waatr is designed to be collaborative, guided, and fast-moving so customers can see value quickly. Our system will connect to your CRM, Product Usage and internal comms and start ingesting structured pipeline and interaction data. Once access is granted, the Waatr team configures your ICP logic, aligns on your sales stages, and calibrates the system to reflect how your organization actually sells.

Throughout onboarding, Waatr pairs its agentic AI with human experts who run weekly check-ins, help interpret early signals, and ensure alignment across revenue teams. The rollout is intentionally lightweight and iterative, focusing on achieving clarity, transparency, and usability in under a few weeks while continuing to refine the system through real customer usage.

We operationalize the way your customers actually buy — not generic industry signals. Instead of relying on firmographics or vendor intent, Waatr builds an ICP from product usage data, CRM funnel behaviour and the nuggets lost in internal communications. This aligns sales, marketing, and product around a single definition of a “best-fit customer.” Momentum and Demandbase tell you who looks good on paper. Waatr tells you who actually buys, why they buy, and what to do next.

No ripping and replacing of your existing GTM tools. Waatr becomes the intelligence layer on top of your GTM stack. The system doesn’t just describe your pipeline: it operates alongside our team and alongside yours. Our agentic AI analyzes product usage, buyer preferences, emails and call outcomes, and so much more. It is recursively improving using your own feedback loop, with a focus on continuous ICP refinement. Waatr becomes better every week, not every quarter.

With us, you can expect a higher-quality pipeline (not a bigger fluffier pipeline). Our reps focus on true ICP-fit accounts, identified via our agentic AI system, to more effectively fortify customer bridges. This makes your pipeline healthier and more predictable. Since we have a hyperfocus on ICP, you will experience more meetings from warm paths instead of cold outreach. Our advanced system tunes into key data points, such as ICP-fit scoring and trending account movement.

Waatr is built for B2B companies that rely on complex, enterprise sales cycles and need clearer, more reliable ways to identify their best accounts. It is designed for any organization that wants to replace guesswork, gut feel, and scattered tools with a unified, adaptive system that tells revenue teams what to prioritize, why it matters, and how to act with confidence. The primary users are sales and revenue leaders: CROs, CMOs, and GTM executives, who need dependable visibility into pipeline health and ICP recognition. For the rest of their teams (AEs, BDRs, etc), Waatr will support them where they work by providing insights, next best actions and unique plays in Slack, Teams, email and their CRM.